Communication and Motivation Ideas for today’s audiences

Getting Closer to Your Customers (and Potential Customers)

In a world saturated with so much digital communication, it is the power of face-to-face meetings that best enhance relationships and drive sales. Personal interaction with a targeted audience can build brand loyalty and generate new interest.
Like most marketing programs, clearly defining your objectives and expected outcomes is critical at the beginning of the planning process. In today’s economic climate with limited marketing dollars available, a focused approach to whom you market and what you are selling works best.  Read more »


Social Media Wall – Face Time and Screen Time

As social media becomes a bigger part of meetings, Twitter and Facebook updates are making the leap from your smart phone to the big screen (LCD, LED and DLP projection). Taking it to the next level of engagement and feeling of community we have created a social media wall for an upcoming conference that will be comprised of seven large monitors in the networking café where breaks are taken. This wall of real time information will give the attendees a full view of everything that is going on at the event, their industry, and around the world via satellite and social networking feeds.  Read More »


Right Brain Tips for Your Trade Show Booth

When you are planning an event for a large ballroom or meeting room, the key is to make the space feel comfortable and intimate, so people feel close to the speakers, yet not crowded. With a booth at a trade show, you have much less square footage to work with, so the challenge becomes to make your space visually appealing but exhibiting what will be both. Beneficial to your company and the attendees.   Read More »


Customer Events provide a great opportunity to get creative and look for unique and different places to hold evening events. There is nothing wrong with creating a unique environment within the four walls of a hotel ballroom, or renting out the usual places such as the House of Blues, the Field Museum or the Odyssey Cruise. However, finding a special venue shows your customers that you made an effort to really show them a great time because they are special to your company.

Having lived in the Chicago area most of my life and being active in the Chicago Chapter of MPI for most of my 25 years in this business, I thought I knew of most of the great off-site venues around town. However, just a few weeks ago while my wife was looking for a site for our daughter’s upcoming wedding, we found one of the greatest venues I have ever seen. The Ivy Room at Tree Studios is located just off Michigan Avenue and within walking distance of three of the best hotels in the United States: the Trump Chicago, Peninsula Chicago, and the Waldorf Chicago. This unique space can comfortably hold 150-180 people and has a beautiful ballroom with French Doors that overlooks a lush garden and ivy covered wall which can also be used for your reception.

Click here for a gallery of photos.

Planning your next event at that special space can make your customers feel special as well.

Ron Springer
Ron Springer

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Ron Springer,
Executive Producer

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