What Clients Value in Meetings – and How We Deliver

Looking back at our busy spring and summer calendar, I noticed an increase in more clients understanding that their audience’s production values have taken another major leap. Clients are making an effort to get the budgets for produced shows as that is what their audiences demand. They expect well-run general sessions, clear audio, lighting and staging that is appropriate for the occasion, and most importantly HD projection. Take a look at what our clients are valuing and the value these meetings, events and conferences brought to these organizations.  Read more »

 

The Value of Big Name Entertainment

 

Nielsen values their client relationships and understands the power of a name act such as the Bare Naked Ladies for entertainment. The client valued how the band took the time to learn and customize some of Nielsen’s sayings, themes and marketing word pairings into their songs and banter between their songs. The payoff was huge when we saw over 500 of the 1,000 people who saw the concert were still in the ballroom 30 minutes after the show had ended and the bar had closed. People were standing around, talking and laughing, and you realize that the “buzz and vibe” in the room is why face-to-face communication and a name act can enhance relationships like nothing else can.

The Value of Creating Content

One huge asset that’s not being cultivated at many meetings is the content that you can create – from your event – for future marketing efforts. By videotaping and posting 3-5 minute highlight clips, you are positioning your organization as a thought leader in your field. For the past few years, our team has videotaped, edited and posted over 20 videos annually from the Nielsen Consumer 360 conference. In return for just your email address, you can view the highlights from this leading edge marketing conference.  Read More »

Radisson Blu Aqua Hotel, Chicago


View from Radisson Blu Aqua Hotel to Lake Shore East Park

Nothing like having great production value inside such a great venue.

This spring we produced the Harbor Intelligent Outlook Summit and it was held at the Radisson Blu Aqua Hotel just north of Millennium Park in Chicago.

I love when I find a great hotel like this one. Jean Gang and her firm the Gang Group designed this stunning building, which has won numerous awards. Inside it has a very modern, cool vibe. The food is delicious, the chicken Caesar salad is beyond comparison, and the views from your balcony make you want to sing “My Kind of Town”!

http://www.radissonblu.com/aquahotel-chicago
 

Sincerely,

Ron Springer