The Driveway Conversation
Most of these Postcard sections of our newsletters are about hotels, restaurants, or things to do at a meeting or event.
This month’s Postcard is about what happens in the driveway of your attendees when they come home from one of your customer events and they get a call on their cell phone or their next door neighbor sees them and asks "where are you coming back from?"
Years ago a client of mine used to use this as a gauge on how powerful his agenda was as he put together their customer events list of speakers, entertainment, activities, etc. He always said to himself "what would his attendees say?" in response to their neighbor’s question.
Would they say "oh I just back from a three day meeting and it was boring PowerPoint for hour after hour" or would they say "just got back from this meeting and they this boxing theme and had Sugar Ray Leonard as the guest speaker." Or: "they had this music theme with two actors playing the Blues Brothers and the final night party had the Brian Setzer Orchestra."
The key to these responses is to look at the agenda and add-in part message and part entertainment, or what we like to call "entertrainment". It will keep the message alive long after the event, and keep your customers excited about the meeting and their relationship with your organization.